Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
By Luke Sullivan
You can view this book's Amazon detail page here.
Tags: marketing, advertising
- Started reading:
- 25th Jun 2006
- Finished reading:
- 16th Jul 2006
Review
Rating: 8
A well-organized overview of the advertising business, Hey, Whipple, Squeeze This has lots of useful tidbits about making good ads and surviving in a competitive field. My main complaint is that it doesn’t delve as deeply as it could. The chapters are short, easy to read, and conversational - like a good ad, one might say. It’s definitely something I’m going to keep for quick reference and inspiration, but it would have been nice to have something a bit meatier.
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